Pearl Health started with the goal of bringing revenue stability to Medicare servicing physicians. It quickly grew to extend to helping Primary Care Physicians take control of their patients care.
My role
Built and managed a product design team of 4

Developed and maintained a design language for web and patient management tools

User research, prototyping, UI design
Results
Patient care platform’s revenue grew from zero to exceed Pearl Healths protected revenue.

This directly contributed to a series B and partnerships with some of the largest healthcare brands.
It starts with research. The goal was to create a new version of an application for small to large medical practices. With time this version would move the core activities from reactive to proactive.
I envisioned an intuitive product for everyone, from a new hire to an industry veteran. The problem was that by trying to create something for everyone, we risked helping no one. So avoiding the design equivalent of an identity crisis became a big focus of mine. Instead, I’d find ways to inject a point of view into the product. By knowing what it wasn’t, as well as what it was
The research never stops
Key Insights
There needed to be constraints so the emerging team (we hired 2-3 people a week) knew which targets to aim at, which meant a whole load of user research.
Pearl Health starts with a curated shortlist of 5 events that if done everyday would allow the caregivers the ability to “catch up” and stay caught up.
I was tasked with translating the background knowledge of our CPO and director of product into a web experience that enabled enabled the physician to have a birds eye view of the patient pool. The hex chart allowed us to do that. While applauded by the customers in reviews, it soon became apparent that we needed more information sooner. The hex chart has evolved into more containing detailed drill downs.