James.

James leads strategy, concept, and execution across all phases of UX to create unified experiences. With over 25 years of experience working for an array of brands, in environments ranging from corporate in-house to mid-size brand and digital agencies to global ad agency. Prior to starting his own company, he worked on brands like American Express, Diapers.com and Grainger. His work has been awarded by Apple Editors, Awwwards.com, CIMA and featured on numerous design sites.

Built 3 applications for Clinical and Healthcare.  Analysis and requirements gathering, design and prototyping, responsive design, building patterns library for Responsive Design, Mentor on LEAN and HARD (Holistic, Atomic, Responsive Design) methodologies.

Led UX and design on multiple responsive web projects, implementing an atomic design methodology. As lead for Enterprise Tools, collaborated closely on product planning and execution with key stakeholders across Humana’s Product, Business, and Development teams across the country; and partnered with my visual designers in India, Kentucky and Chicago to produce intuitive, delightful user experiences. Built a responsive widget Axure library and iterated on the responsive template. Led teams of 2-5 on multiple projects.

Travelled to client sites for a mobile application agency; fact-finding to create storyboards later presented to client’s executive teams mapping a complex application. Created a proof of concept with Windows Presentation Layer utilizing touch motion. Worked with tools for cognitive load, red route usability, and employed various muscle tension prevention techniques to ensure that the interface was ergonomically sound.

Dedicated UXA for world’s largest industrial supply company’s Quotes and Sourcing and Social Networking. Assisted on overall improving of the site Good to Great, as well as, on the Order Management System. Worked closely with design and product managers to take designs from high-level concepts through implementation. Mentored colleagues ideation, wireframing, flows, application mapping, storytelling, and prototyping.

Designed interfaces for one of the world’s largest interactive agency’s clients including AT&T’s Digital Life product with a responsive design interface and iPad and iPhone applications. Redesigned State Farm’s mobile site to encompass new technologies. Extended that same site to add more data with a faster navigation path.

Re-envisioned multinational web hosting and technology infrastructure company’s national brand sites, from product placement to page layout. Created personas and wireframes and contributed heavily to final design.

Principal UX architect for e-commerce consulting firm on large national brand sites and smaller eCommerce sites. Created personas and wireframes that transformed clients’ internet presence.
Notable Clients: Bludot.com Evanity.com, Embarcadero, Simple Human.

Designed web based and CMS information architecture, directly responsible for user experience, low and high fidelity wireframes and implementing user-centered design practices at Oprah Winfrey’s production company. Updated eCommerce practices of store front resulting in significant increase in sales and return visits, as well as, a major reduction in orphaned carts.